Post by amirmukaddas on Mar 14, 2024 7:13:36 GMT
for your company on social networks, to avoid being fooled by pseudo gurus or future fluffs, who only want to sell you numbers that will never bring you added value, an impact real in terms of brand awareness or sales, you absolutely need to know which marketing KPIs are most important for your company. To identify them we used an interesting post by Social Media Today . Content index What are KPIs? Leads (Contacts) Qualified leads Return On Marketing Investment (ROMI) Referral program Brand awareness Testimonials and reviews Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Conclusions become an entrepreneur What are KPIs? KPIs (key performance indicators) are metrics , or indicators, which serve to objectively measure the results - or rather the effectiveness and efficiency - of the online, offline and even corporate marketing initiatives that you have decided to implement. .
If you're not measuring your performance, how do you know you're on the right track? But then, beyond that, you also need to know what the right metrics are, in line with your broader business goals. Depending on your business goals, there are tons of KPIs to keep an eye on, but today I want to talk to you about 8 marketing KPIs that you should absolutely monitor and how they will help you improve your overall Denmark Telegram Number Data performance. Leads (Contacts) Lead generation is one of the most difficult and important marketing activities. Most marketing activities are aimed at finding leads, i.e. people potentially interested in your product/service and who can be converted into paying customers. Tracking leads is the first thing you should do. It is essential to keep track of the total number of leads generated per month and those generated by each Marketing channel (Social Media Marketing, Social Advertising, SEO, SEM, Content Marketing, Email Marketing, etc.).
You can track leads using Excel or automate the process using tools like HubSpot or Salesforce. Qualified leads Measuring “qualified leads” is the next key step. Qualified leads are contacts from whom you have seen a certain level of engagement: they are no longer “potentially” interested in your product, but have actually responded to your outreach activity and can now be passed on to your sales team. You can calculate the percentage of qualified leads using this formula: (Qualified Leads / Total Leads) x 100 = Percentage of qualified leads This will help you better understand the effectiveness (or not) of your marketing efforts.
If you're not measuring your performance, how do you know you're on the right track? But then, beyond that, you also need to know what the right metrics are, in line with your broader business goals. Depending on your business goals, there are tons of KPIs to keep an eye on, but today I want to talk to you about 8 marketing KPIs that you should absolutely monitor and how they will help you improve your overall Denmark Telegram Number Data performance. Leads (Contacts) Lead generation is one of the most difficult and important marketing activities. Most marketing activities are aimed at finding leads, i.e. people potentially interested in your product/service and who can be converted into paying customers. Tracking leads is the first thing you should do. It is essential to keep track of the total number of leads generated per month and those generated by each Marketing channel (Social Media Marketing, Social Advertising, SEO, SEM, Content Marketing, Email Marketing, etc.).
You can track leads using Excel or automate the process using tools like HubSpot or Salesforce. Qualified leads Measuring “qualified leads” is the next key step. Qualified leads are contacts from whom you have seen a certain level of engagement: they are no longer “potentially” interested in your product, but have actually responded to your outreach activity and can now be passed on to your sales team. You can calculate the percentage of qualified leads using this formula: (Qualified Leads / Total Leads) x 100 = Percentage of qualified leads This will help you better understand the effectiveness (or not) of your marketing efforts.